PROJECT OVERVIEW
2023 Marketing Trends Social Media Graphics
To promote Green Loop's 2023 Marketing Trends Report, I created a series of social media graphics for Instagram and LinkedIn highlighting content from the guide. Using Adobe Illustrator, I created social graphics based on the existing guide design. I then translated the designs across a variety of platforms and content types.
Reviewing My Past Designs
I had created social graphics to promote the previous 2022 Marketing Trends Report. This gave me a unique opportunity to revisit my past work and iterate upon it.
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Following the Trends Report Branding
I designed the social graphics to be cohesive with the 2023 Marketing Trends Report, which was created by another Green Loop designer. I examined the guide to find design elements I could incorporate into the promotional graphics.
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Designing Quote Posts for Instagram
The campaign concept was to share quotes from marketing professionals featured in the Trends Report. I designed these quote posts for Instagram, creating two different designs and alternating between brand colors to keep our feed interesting.
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Designing for a Variety of Social Platforms
I then adapted the designs to a vertical format for Instagram stories and a horizontal format for LinkedIn. I swapped out brand colors, content, and images to feature a total of 13 marketers. This tested my design’s ability to accommodate the variable data.
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Designing Informative Instagram Carousels
After completing the quote posts, I designed Instagram carousels to feature a variety of topics from the 2023 Marketing Trends Report. This again tested the design style I had created and allowed me to experiment with new patterns from the original elements.
Launching the Report and Graphics
Finally, I designed a social post to announce the launch of the 2023 Marketing Trends Report. The social graphics I created to match with this year's design style gave a fresh update to my past designs. The graphics held visual interest while remaining recognizable and consistent across platforms and content types.
